Prime Day 2024 Preview Date. Prime day 2024 will take place on july 16 and 17, marking amazon's 10th anniversary of the faux holiday. Get exclusive discounts on amazon devices, tvs, appliances,.

Amazon’s biggest sales event of the year, prime day 2024 started on tues., july 16 at 12:01 a.m. Amazon prime is the retailer’s loyalty program.